The structure of an annual growth plan is the same in every part of Canada: a demand calendar, an agreement base, a fuel-switching outlook, a capacity plan and a marketing budget. What changes from region to region is the raw material. A plan for a Moncton heat-pump company and a plan for a Saskatoon furnace shop share a table of contents and almost nothing else. Each page below sets out what we would weigh for heating companies in that region, as of October 2026.
- YTYukon
- NTNorthwest Territories
- NUNunavut
- NLNewfoundland and Labrador
- BCBritish Columbia
- ABAlberta
- SKSaskatchewan
- MBManitoba
- ONOntario
- QCQuebec
- PEPrince Edward Island
- NBNew Brunswick
- NSNova Scotia
West Coast: British Columbia
British Columbia combines two heating markets in one province. The southwest coast has mild, wet winters where heat pumps can carry most of the year, and the Interior and North have far longer, colder seasons. Gas and electricity split the province almost evenly as primary heating energy in the 2023 Statistics Canada data, with gas slightly ahead. A BC plan usually splits the demand calendar by geography and puts gas-to-heat-pump and dual-fuel work at the centre of the fuel-switching chapter. See British Columbia.
The Prairies: Alberta, Saskatchewan and Manitoba
The Prairie provinces have the longest, coldest heating seasons in southern Canada, and Alberta and Saskatchewan rely heavily on natural gas. Plans there lean on furnace replacement, service agreements and carefully timed hiring, because a failed furnace in January is an emergency. Manitoba is different again, with a large electric-heat share and an active provincial heat-pump rebate. Read the pages for Alberta, Saskatchewan and Manitoba.
Central Canada: Ontario and Quebec
Ontario is the largest heating market by population, gas-dominated but with propane and oil pockets in rural areas, and a provincial rebate stream through Save on Energy and Enbridge Gas. Quebec heats mostly with electricity, and its marketing rules require French to be predominant in commercial advertising. A Quebec plan therefore budgets for French-language marketing from the start. See Ontario and Quebec.
Atlantic Canada: the four eastern provinces
Atlantic Canada is where oil heating still matters most, and where heat pumps are already the primary system in a large share of homes. That combination makes the agreement chapter unusually important: there is a big installed base of heat pumps that needs maintenance, and a remaining oil stock that needs converting. Program timing is the swing factor, since several oil-conversion streams closed in 2026. See New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador.
The North: Yukon, Northwest Territories and Nunavut
The territories have the longest heating seasons in the country, small and widely spaced markets, and travel costs that shape every capacity decision. In Nunavut, language law also affects marketing. One shared page covers all three: the territories.
Federal programs that apply everywhere
Two federal changes affect every plan written in late 2026. The Oil to Heat Pump Affordability program closed to new applications on July 31, 2026, and the federal government announced a national heat pump rebate on October 8, 2026, which Hydro-Québec describes as beginning in 2027. The Canada Greener Homes Affordability Program, which pays for no-cost retrofits for lower- and median-income households, is delivered through provincial partners where agreements exist; Natural Resources Canada lists its status. The fuel-switching chapter explains how we fold these into the demand calendar.
How to read a province page
Each province page follows the same order so you can compare them: the market and its buyers, the shape of the season, the programs open or closed as of October 2026, the regulators to know, a set of checkpoint dates, and the steps we would take in a plan for that province. Where we could not confirm a program on its official page, the page says so rather than guessing. If you work across a provincial border, read both pages; the plan will usually carry two fuel-switching outlooks.
What stays the same everywhere
We are a business and marketing consulting service, not a heating contractor, in every region. We link to provincial regulators so you can check licensing and safety requirements yourself; we do not give compliance advice. If you want to see how the plan is built before reading your province, start with the written annual growth plan or the results page.
Frequently asked questions
Do you need to be in my province to write the plan?
No. Plans are built from your records and discussed in person, by video call, or by phone, text and email. What matters is knowing the province's fuel mix, programs and season, which each region page sets out.
Why does the province change the plan so much?
Because the conversion work available depends on what homes burn today. An Atlantic plan may centre on oil-to-heat-pump work, while a Prairie plan usually centres on gas replacement and dual-fuel systems.
Are the programs on these pages current?
They were checked against official sources in October 2026. Programs change without much notice, so confirm the current terms with each administrator before planning around them.
Do you cover the territories?
Yes. Yukon, the Northwest Territories and Nunavut share one page, because the planning questions there, such as long seasons, small markets and travel time, have a lot in common.