Results from our heating work, read as a planner

CanroHeat.ca: 250% lead growth

CanroHeat.ca recorded 250% lead growth. For a planner, the interesting part is not the percentage, it is the follow-on question it forces: when leads grow that much, where do they go? A company that multiplies its enquiries without planning crews, quoting time and agreement capacity turns growth into a backlog.

What transfers: the plan must size capacity before it sizes marketing. The seasonality and capacity chapter exists for this reason.

What it does not prove: that lead growth of this size is available in every market. A smaller town has fewer homes to reach.

GasBoilers.ca: a division planned as its own business

GasBoilers.ca is a gas-boiler division built for CANRO Heat. The planning choice behind it, a separate brand with its own territory, now spans 26+ BC communities, and customers have given it 5.0★ from 76+ Google reviews. It shows a planning decision more than a marketing one: treating a line of work as its own business, with its own brand, service area and targets.

What transfers: if a plan identifies a job type with distinct buyers, such as boilers, heat pumps or conversions, give it its own targets, its own budget and its own measure. That is how the fuel-switching chapter and the marketing budget are structured.

What it does not prove: that every company should launch a separate brand. Many lines can live inside one company's site and plan.

CombiBoiler.ca: return measured against cost

Judged on return rather than on traffic, CombiBoiler.ca delivered 300% ROI; volume followed too, with 300+ monthly leads and 500+ page-1 rankings for combi-boiler keywords. The lesson for a planner is the order of measurement: return was judged against cost, not against traffic.

What transfers: the governing number in a heating marketing budget should be cost per booked install, set from your margin. Our marketing budget chapter shows how that number is calculated.

What it does not prove: that a specialist niche will produce similar volume everywhere. Combi boilers suit particular housing stock and regions.

Roma Heating & Cooling: organic growth over a year

Roma Heating & Cooling saw 400% organic traffic growth in 12 months. The timeframe is the point. Organic growth builds over seasons, so it belongs in an annual plan, where its effect can be expected in the right months rather than demanded in the first few weeks.

What transfers: long-horizon channels should be planned across the whole year, with checkpoints that measure progress rather than immediate bookings.

What it does not prove: that traffic growth turns into bookings by itself. Traffic is an input; booked installs are the measure.

HeatLand: content at volume, leads within six months

Over its programme, HeatLand put 850+ SEO articles online, and its leads rose 300% within 6 months. For an annual plan, it is a reminder that content is a capacity question too: someone has to write, check and publish it on a schedule.

What transfers: if the plan includes content, it needs an owner, a cadence and a calendar aligned with the heating season, so seasonal topics are live before buyers search for them.

What it does not prove: that more articles always mean more leads. Volume worked for HeatLand within its market and plan.

Reading results honestly

Every case above came from marketing and website work for heating and HVAC companies; we list them here because they rest on the same principles an annual plan writes down. The full list of case studies is published at HVAC.Agency. To see how these principles become a written document for your company, read the annual growth plan, or see how pricing works.