Next year's heating season, planned on paper before it starts

What an annual growth plan answers

An annual growth plan answers five questions in writing, with numbers you can check. Most heating owners carry the answers in their head, which works until the company outgrows one person's memory.

1. When will the work arrive? A monthly demand calendar built from your own install and service history, not from a national average.
2. What is the floor? How many service-agreement members you have, how many renew, and what revenue that base brings in during slow months.
3. Where is the growth? Which jobs your region is likely to produce more of next year: oil-to-heat-pump conversions, furnace replacements, dual-fuel add-ons or boiler upgrades.
4. Can you deliver it? Technician hours and install crews by month, compared with the demand calendar, so hiring and overtime decisions are made in July rather than December.
5. What should marketing cost? A budget by month and channel, sized to the capacity you actually have and to the margin each job leaves.

The services overview breaks these into five pieces of work, starting with the written annual growth plan itself.

A worked example you can check

Here is how the pieces connect. Say a furnace and heat-pump company installed 240 systems last year, and 110 of them landed between October and January. With three install crews each able to finish four jobs a week, the company can deliver about 12 installs a week, or about 200 across those four peak months. Demand of 110 looks comfortable on paper.

Now add the plan's question: what is the shape inside those months? If 60 of the 110 arrived in the three weeks after the first hard frost, that is 20 jobs a week against a capacity of 12. The crews were eight jobs a week short, quotes went stale, and some of those buyers went elsewhere. The answer is rarely "more ads". It is usually earlier tune-up campaigns to pull replacement decisions into September, a quote follow-up routine, and a hiring or subcontract decision made before Labour Day. The seasonality and capacity page shows the full method.

Fuel switching is a provincial question

Fuel-switching demand depends on where you work, and the plan treats it that way. In Nova Scotia and Prince Edward Island, oil was still the primary heating energy for about 28% of households in 2023, according to Statistics Canada. In Alberta and Saskatchewan, roughly three households in four heat with natural gas, so the opportunity is dual-fuel and high-efficiency replacement, not oil conversion.

Programs move the timing. The federal Oil to Heat Pump Affordability program stopped taking applications on July 31, 2026, according to Natural Resources Canada, and a new national heat pump rebate was announced on October 8, 2026, with no opening date in that release. As of October 2026, that gap is exactly the kind of thing a plan must account for: some buyers will wait for the new rebate, and your calendar should expect it. Confirm every program with its administrator before you rely on it. Our province-by-province pages set out what we found for each region.

What we are, and what we are not

We are planners and marketers. HeatingConsultant.ca provides business and marketing consulting for heating companies. We are not an HVAC contractor: we do not install, repair or service equipment, and we offer no engineering, mechanical design, inspection or code-compliance services. Where a plan touches licensing or safety rules, we point you to the regulator, such as TSSA in Ontario or Technical Safety BC, and leave compliance to you and your licensed people.

Proof from heating work we have done

Our results come from heating and HVAC companies, and we name them. CanroHeat.ca recorded 250% lead growth. GasBoilers.ca was planned and built as a separate gas-boiler division for CANRO Heat; it now covers 26+ BC communities, with 5.0★ from 76+ Google reviews. CombiBoiler.ca reached 300% ROI and 300+ monthly leads. The results page explains what each one shows about planning, and what it does not.

Who writes the plan

The plans are written under Ali Sedighi, MBA in Technology Management, who has 17+ years in digital marketing since founding ONE.ir in 2007 and has built 150+ live HVAC websites. HeatingConsultant.ca is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia. Read more about how we work, or see how pricing works for the plan and for ongoing marketing.

Start before the season starts

Next winter is easiest to plan in the spring before it, and still worth planning now. Call, text or email with your company name, your province and a rough count of last year's installs. We usually reply within one business day, and the contact page lists what helps us give a useful first answer.